{"id":136,"date":"2011-03-28T10:43:09","date_gmt":"2011-03-28T10:43:09","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=136"},"modified":"2015-01-05T02:57:39","modified_gmt":"2015-01-05T02:57:39","slug":"buffalo-wild-wings-home-court-advantage","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/","title":{"rendered":"Buffalo Wild Wings &#8211; Home Court Advantage"},"content":{"rendered":"<h2><span style=\"color: #00ccff;\">buffalo wild wings<\/span> | home court advantage<\/h2>\n<blockquote><p><strong>Client<\/strong>: Buffalo Wild Wings<br \/>\n<strong>Campaign<\/strong>: March 2010<br \/>\n<strong>Role<\/strong>: Senior Art Director\/Creative Strategist<br \/>\n<strong>Design<\/strong>: Greg Tariff<br \/>\n<strong>Copy<\/strong>: Various<\/p><\/blockquote>\n<p>Buffalo Wild Wings tasked our agency with finding new digital ideas that would drive users to their restaurants by leveraging \u201cMarch Madness\u201d.<!--more--><\/p>\n<p>I developed and supervised, with our Content Strategist, the execution of a campaign leveraging SCVNGR, a competitor to FourSquare, to create digital challenges that would be executable on premise. An online leaderboard would tally the best scores and reward them in store with perks and physical rewards. The grand prize was tickets to the playoffs and lunch in company of Scotty Pippin.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' type='text\/html' width='1180' height='664' src='https:\/\/www.youtube.com\/embed\/HrSsh66vOvc?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' allowfullscreen='true' style='border:0;'><\/iframe><\/span><\/p>\n<p><a href=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png\"><img data-attachment-id=\"138\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/slide1-9\/\" data-orig-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide1\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?fit=300%2C225\" data-large-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-138\" src=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?resize=960%2C720\" alt=\"slide1\" width=\"960\" height=\"720\" srcset=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?w=960 960w, https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?resize=300%2C225 300w, https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide18.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a> <a href=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png\"><img data-attachment-id=\"139\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/slide2-9\/\" data-orig-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide2\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?fit=300%2C225\" data-large-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-139\" src=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?resize=960%2C720\" alt=\"slide2\" width=\"960\" height=\"720\" srcset=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?w=960 960w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?resize=300%2C225 300w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide28.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a> <a href=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png\"><img data-attachment-id=\"140\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/slide3-9\/\" data-orig-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide3\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?fit=300%2C225\" data-large-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-140\" src=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?resize=960%2C720\" alt=\"slide3\" width=\"960\" height=\"720\" srcset=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?w=960 960w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?resize=300%2C225 300w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide38.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a> <a href=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png\"><img data-attachment-id=\"141\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/slide4-8\/\" data-orig-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide4\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?fit=300%2C225\" data-large-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-141\" src=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?resize=960%2C720\" alt=\"slide4\" width=\"960\" height=\"720\" srcset=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?w=960 960w, https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?resize=300%2C225 300w, https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide47.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide54.png\"><img data-attachment-id=\"142\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/slide5-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide54.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide5\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide54.png?fit=300%2C225\" data-large-file=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide54.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-142\" src=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide54.png?resize=960%2C720\" alt=\"slide5\" width=\"960\" height=\"720\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide6\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide63.png?fit=300%2C225\" data-large-file=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide63.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-143\" src=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide63.png?resize=960%2C720\" alt=\"slide6\" width=\"960\" height=\"720\" srcset=\"https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide63.png?w=960 960w, https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide63.png?resize=300%2C225 300w, https:\/\/i0.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide63.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a> <a href=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide71.png\"><img data-attachment-id=\"144\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/slide7-2\/\" data-orig-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide71.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" 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srcset=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide71.png?w=960 960w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide71.png?resize=300%2C225 300w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide71.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a> <a href=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/bww_press.png\"><img data-attachment-id=\"145\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/buffalo-wild-wings-home-court-advantage\/bww_press\/\" data-orig-file=\"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/bww_press.png?fit=1500%2C1125\" data-orig-size=\"1500,1125\" data-comments-opened=\"0\" 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