{"id":155,"date":"2011-06-28T11:25:13","date_gmt":"2011-06-28T11:25:13","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=155"},"modified":"2015-01-05T04:14:15","modified_gmt":"2015-01-05T04:14:15","slug":"mellow-mushroom-holy-shiitake-challenge","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/mellow-mushroom-holy-shiitake-challenge\/","title":{"rendered":"Mellow Mushroom Holy Shiitake Challenge"},"content":{"rendered":"

mellow mushroom<\/span> | holy shiitake challenge<\/h2>\n

Client<\/strong>: Mellow Mushroom
\nCampaign<\/strong>: 2010
\nRole<\/strong>: Creative Strategist
\nDesign<\/strong>: Josh Weston
\nCopy<\/strong>: Various<\/p><\/blockquote>\n

Mellow Mushroom asked us to help them promote their Shiitake pizza and pair it with a digital and in-store promotion.<\/p>\n

I conceived a mini-game that would open chances to a sweepstakes, available on IOS and Android. I conceived the game, sketched the major game-loops and game menus, supervised UX work, and final execution\/distribution of the product.<\/p>\n

\"mellow\"<\/a> \"mellow2\"<\/a><\/p>\n

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