{"id":392,"date":"2014-08-29T18:25:30","date_gmt":"2014-08-29T18:25:30","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=392"},"modified":"2017-09-14T23:02:30","modified_gmt":"2017-09-14T23:02:30","slug":"american-advertising-federation","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/","title":{"rendered":"AAF (2014) Advertising is a skill game"},"content":{"rendered":"<h2><span style=\"color: #00ccff;\">AAF<\/span> | advertising is now a skill game<\/h2>\n<p>In 2014, I got invited by the American Advertising Federation, in <strong>Mobile, Alabama<\/strong>, to give to their members an introduction to the concept of Gamification. A very similar presentation was held a few months later for the <strong>Pensacola, Florida<\/strong> chapter.<!--more--><\/p>\n<p>The presentation is a quick overview of how Gamification can help advertising connect with users better, and how online marketing has now become a \u201cGame of Skill\u201d<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png\"><img data-attachment-id=\"394\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/slide3-11\/\" data-orig-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide3\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?fit=300%2C225\" data-large-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-394\" src=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?resize=960%2C720\" alt=\"slide3\" width=\"960\" height=\"720\" srcset=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?w=960 960w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?resize=300%2C225 300w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide310.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a><a href=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png\"><img data-attachment-id=\"395\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/slide2-12\/\" data-orig-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide2\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?fit=300%2C225\" data-large-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-395\" src=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?resize=960%2C720\" alt=\"slide2\" width=\"960\" height=\"720\" srcset=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?w=960 960w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?resize=300%2C225 300w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide211.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a><a href=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png\"><img data-attachment-id=\"396\" data-permalink=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/slide1-12\/\" data-orig-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?fit=960%2C720\" data-orig-size=\"960,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"slide1\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?fit=300%2C225\" data-large-file=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?fit=960%2C720\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-396\" src=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?resize=960%2C720\" alt=\"slide1\" width=\"960\" height=\"720\" srcset=\"https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?w=960 960w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?resize=300%2C225 300w, https:\/\/i1.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/12\/slide111.png?resize=750%2C563 750w\" sizes=\"(max-width: 960px) 100vw, 960px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-392\" class=\"share-facebook sd-button share-icon no-text\" href=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-392\" class=\"share-linkedin sd-button share-icon no-text\" href=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon no-text\" href=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/\" target=\"_blank\" title=\"Click to print\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to print (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>AAF | advertising is now a skill game In 2014, I got invited by the American Advertising Federation, in Mobile, Alabama, to give to their members an introduction to the concept of Gamification. A very similar presentation was held a few months later for the Pensacola, Florida chapter.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-392\" class=\"share-facebook sd-button share-icon no-text\" href=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-392\" class=\"share-linkedin sd-button share-icon no-text\" href=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon no-text\" href=\"http:\/\/luxregina.com\/portfolio\/american-advertising-federation\/\" target=\"_blank\" title=\"Click to print\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to print (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sharing_disabled":false,"switch_like_status":false,"spay_email":"","jetpack_publicize_message":""},"categories":[26,9],"tags":[],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/luxregina.com\/portfolio\/wp-content\/uploads\/2014\/08\/cover21.png?fit=960%2C960","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p5xnSl-6k","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/posts\/392"}],"collection":[{"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":5,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":838,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/posts\/392\/revisions\/838"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/media\/688"}],"wp:attachment":[{"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/luxregina.com\/portfolio\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}