{"id":453,"date":"2014-10-01T22:18:12","date_gmt":"2014-10-01T22:18:12","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=453"},"modified":"2022-10-02T16:15:23","modified_gmt":"2022-10-02T16:15:23","slug":"hard-rock-tulsa-natural-born-thriller-game","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/hard-rock-tulsa-natural-born-thriller-game\/","title":{"rendered":"Hard Rock Tulsa Natural Born Thriller campaign"},"content":{"rendered":"

Hard Rock<\/span> | Natural Born Thriller campaign<\/h2>\n

Client<\/strong>: Hard Rock Tulsa
\nCampaign<\/strong>: October 2014
\nRole<\/strong>: Creative Director
\nDesign<\/strong>: Wade Stringfellow\/Chris Wong\/Myself
\nCopy<\/strong>: Andy Layton\/Keller Reeves<\/p><\/blockquote>\n

Every Halloween, Hard Rock Tulsa throws a gigantic party where the whole town is invited and competes for the best costume.<\/p>\n

We decided to leverage that event to occupy the social space, and help create the buzz for the party.
\nWe created a set of HTML5 mobile games that would deliver simple, yet on-brand, fun and leverage features from Facebook and Twitter.<\/p>\n

The concept was to set-up the party as a moment when long dead musicians come back to life, in direct homage to the brand heavy rock’n’roll heritage.<\/p>\n

To push that concept online, we created two games: Dead Gorgeous<\/strong>, a photo-booth app, where users can alter their Facebook profile picture and turn themselves into zombies and Thrill Hunter<\/strong>, a classic zombie shooting gallery.<\/p>\n

Users that uploaded their picture through Dead Gorgeous<\/strong> would be featured as zombies in the Thrill Hunter<\/strong> game, for all their friends (and themselves) to shoot – giving the game some viral potential.<\/p>\n

To promote the game, we also created various posters, billboards and a TV spot.<\/p>\n

I was heavily involved with design as well, as I created the UI for the game, prototyped it, and designed the game rotating backgrounds.<\/p>\n