{"id":474,"date":"2014-10-29T22:42:03","date_gmt":"2014-10-29T22:42:03","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=474"},"modified":"2015-01-04T23:49:10","modified_gmt":"2015-01-04T23:49:10","slug":"hard-rock-natural-born-thriller-tv","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/hard-rock-natural-born-thriller-tv\/","title":{"rendered":"Hard Rock Tulsa Natural Born Thriller TV"},"content":{"rendered":"

hard rock<\/span> | natural born thriller tv<\/h2>\n

Client<\/strong>: Hard Rock Tulsa
\nCampaign<\/strong>: Halloween 2014
\nRole<\/strong>: Creative Director<\/p><\/blockquote>\n

To promote the Halloween mini game <\/a>created for Hard Rock Tulsa, we shot a live-action 30′ TV spot, aired in Oklahoma during the month of October, right before the Living Dead TV show.<\/p>\n

The concept of the game was to use Halloween huge Hard Rock party as a way to bring back dead musicians to life, something that feels completely connected to the Hard Rock brand.<\/p>\n

The spot features a zombie 50’s greaser, styled like a young Elvis, driving away in a pink Cadillac, while a zombie hand burst out of the road, holding a mobile phone featuring our game.<\/p>\n

The spot includes in-camera\/green screen special effects (the hand bursting out of the road) as well as digital effects and mate painting (that I created).<\/p>\n

I supervised every step of the process, and it was one of the most exciting and interesting project I’ve been part of this year.<\/p>\n