{"id":49,"date":"2014-12-01T08:16:14","date_gmt":"2014-12-01T08:16:14","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=49"},"modified":"2016-01-03T14:36:26","modified_gmt":"2016-01-03T14:36:26","slug":"hard-rock-born-to-be-merry","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/hard-rock-born-to-be-merry\/","title":{"rendered":"Hard Rock – Born to be Merry"},"content":{"rendered":"

Hard Rock<\/span> | born to be merry<\/h2>\n

Client<\/strong>: Hard Rock Rocksino Northfield Park
\nCampaign<\/strong>: December 2014
\nRole<\/strong>: Creative Director
\nDesign<\/strong>: Patrick Reid
\nCopy<\/strong>: Philip Laue<\/p><\/blockquote>\n

Hard Rock Northfield Park casino needed a theme for their December promotion.
\nWe decided to help them celebrate Christmas, with the Hard Rock flair.<\/p>\n

The Born to be Merry campaign owns the season, while nodding to the Born to be Wild rock anthem.
\nVisually, we stayed consistent with the season colors, while slightly twisting the classic symbols to express the Hard Rock DNA.<\/p>\n

We updated the Hard Rock page template with a lighting bolt, that symbolizes the brand energy and rock roots.<\/p>\n

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