{"id":503,"date":"2014-04-30T14:34:27","date_gmt":"2014-04-30T14:34:27","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=503"},"modified":"2015-01-05T01:12:51","modified_gmt":"2015-01-05T01:12:51","slug":"wind-creek-more-chaching-tv","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/wind-creek-more-chaching-tv\/","title":{"rendered":"Wind Creek – More Chaching TV"},"content":{"rendered":"

wind creek<\/span> | more cha-ching tv<\/h2>\n

Client<\/strong>: Wind Creek casinos
\nCampaign<\/strong>: April 2014
\nRole<\/strong>: Creative Director<\/p><\/blockquote>\n

The More Cha-ching for the people TV campaign, advertising the More Cha-ching for the people campaign<\/a> was built as a grass-roots campaign, taking a page from the political campaigning playbook.<\/p>\n

The look and feel is definitely patriotic, and nods to the presidential campaigns in the mid-50’s. The whole spot is built as a “breaking news” from a major news network, and is supposed to feel disruptive to the viewers.<\/p>\n