{"id":509,"date":"2014-04-30T12:36:27","date_gmt":"2014-04-30T12:36:27","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=509"},"modified":"2015-01-06T16:41:36","modified_gmt":"2015-01-06T16:41:36","slug":"wind-creek-more-jackpots-for-the-people-campaign","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/wind-creek-more-jackpots-for-the-people-campaign\/","title":{"rendered":"Wind Creek – More Jackpots for the people campaign"},"content":{"rendered":"

wind creek<\/span> | more jackpots campaign<\/h2>\n

Client<\/strong>: Wind Creek casinos
\nCampaign<\/strong>: April 2014
\nRole<\/strong>: Creative Director
\nDesign<\/strong>: Dwayne Wegley
\nCopy<\/strong>: Andy Layton<\/p><\/blockquote>\n

Wind Creek Casinos asked us to find a theme for their April promotion. We wanted to make a significant impact on the customers, and spent a fair deal reading through research. We identified that Casino users wish to win more often, even if it involves lesser amounts.<\/p>\n

We crafted a campaign on the concept that consumers, all over Alabama, would organize themselves as a grass-roots movement demanding more Jackpots and that the More Jackpots for the people was the answer to this pseudo-political uprising.<\/p>\n

The look and feel for the campaign is heavily based on the colors, symbols, and even the voice of presidential campaigns of old.<\/p>\n

Two TV spots would deliver the pseudo political message, and a lot of guerrilla marketing elements (buttons, hats, lawn signs, etc) where shipped to convey the illusion furthermore.<\/p>\n

(Before launch, the main campaign slogan was renamed “more Cha-ching for the people” to avoid legal implications that the casino may have tweaked the pay line of their machines to deliver more jackpots)<\/em><\/p>\n

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