{"id":523,"date":"2014-08-30T14:38:26","date_gmt":"2014-08-30T14:38:26","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=523"},"modified":"2015-01-05T04:11:20","modified_gmt":"2015-01-05T04:11:20","slug":"hard-rock-tulsa-new-years-eve","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/hard-rock-tulsa-new-years-eve\/","title":{"rendered":"Hard Rock Tulsa New Year’s Eve"},"content":{"rendered":"

hard rock<\/span> | new year’s eve invite<\/h2>\n

Client<\/strong>: Hard Rock Tulsa
\nCampaign<\/strong>: December 2014
\nRole<\/strong>: Creative Director
\nDesign<\/strong>: Jordan Kabalka, Myself
\nCopy<\/strong>: Andy Layton<\/p><\/blockquote>\n

Hard Rock Tusla tasked us to conceive a high-impact invitation for their New Year’s Eve party.
\nWe explored various concepts, and ultimately landed on the idea of sending customers a board game that they could play, and keep.<\/p>\n

We built a game reminiscent of CLUE, and used the casino main amenities, staff and themed objects instead of the traditional CLUE mansion. The concept introduced the idea that a priceless piece of memorabilia had been stolen at Hard Rock, and players would need to guess who committed the theft, where and with the help of what item.<\/p>\n

We designed the package, the invite, the board and 18 cards that were all printed and shipped to a select 2000 customers.<\/p>\n

I personally designed the main floor on the board and all the cards for the game.<\/p>\n

\"slide1\"<\/a><\/p>\n

\"e858a29b-dd60-4d7c-81f6-82af1ab7d06a_original_boardgame_holiday_invite_web_game\"<\/a> \"87c140cd-fd6b-4705-b261-798a4ee8c4f4_original_boardgame_holiday_invite_web_640x640_board-copy\"<\/a> \"49d8ef13-329c-48a6-a57a-7d8badc41b4b_original_boardgame_holiday_invite_web_640x640_cards-4-copy\"<\/a> \"317ed73f-0dca-422d-91be-a137f969bcca_original_boardgame_holiday_invite_web_640x640_cards-3-copy\"<\/a> \"2559ca87-a1d9-4f4e-b21e-92acdeda70b4_original_boardgame_holiday_invite_web_640x640_cards-2-copy\"<\/a> \"slide2\"<\/a><\/p>\n

\"HR_NY\"<\/a><\/p>\n

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