{"id":57,"date":"2014-07-28T08:21:12","date_gmt":"2014-07-28T08:21:12","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=57"},"modified":"2016-01-03T14:37:40","modified_gmt":"2016-01-03T14:37:40","slug":"calder-sunny-305","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/calder-sunny-305\/","title":{"rendered":"Calder – Sunny 305"},"content":{"rendered":"

calder casino<\/span> | sunny 305 campaign<\/h2>\n

Client<\/strong>: Calder Casino
\nCampaign<\/strong>: Unreleased (concept)
\nRole<\/strong>: Creative Director
\nDesign<\/strong>: Jordan Kabalka
\nCopy<\/strong>: Philip Laue\/Kevin Zengel<\/p><\/blockquote>\n

Calder Casino is located near Miami, FL and is surrounded by huge competing brands. We pitched a campaign that would leverage their “local” quality, something that only them could own.<\/p>\n

We put together a campaign, Sunny 305, that would maximize the local impact through the use of clever guerrilla tactics, and provide as many opportunities for floor traffic as possible.<\/p>\n

The campaign was build around a 4 weeks sweepstakes, that would allow players to interact with the brand at the property itself, but also all over town, for a chance to win a convertible Audi A3.<\/p>\n

We leveraged this big promotion to also distillate some brand messaging, and speak to the local crowd.
\nA big part of our vision was to use quarterly “big” promotions to create traffic, but also establish a proper voice for the Calder brand.<\/p>\n

We mocked up a TV ad, that would be built as a “public service announcement” reminding customers how to use a convertible roof, which they may have forgot since it’s always sunny in Florida.<\/p>\n

\"slide2\"<\/a> \"slide1\"<\/a> \"slide4\"<\/a> \"slide3\"<\/a> \"slide5\"<\/a> \"FACEBOOK\"<\/a> \"CALDER305CAMPAIGN\"<\/a><\/p>\n

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