{"id":93,"date":"2011-06-28T09:16:43","date_gmt":"2011-06-28T09:16:43","guid":{"rendered":"http:\/\/luxregina.com\/portfolio\/?p=93"},"modified":"2015-01-05T02:52:08","modified_gmt":"2015-01-05T02:52:08","slug":"monsuno","status":"publish","type":"post","link":"http:\/\/luxregina.com\/portfolio\/monsuno\/","title":{"rendered":"Monsuno"},"content":{"rendered":"

MONSUNO<\/span> | product launch<\/h2>\n

Client<\/strong>: Monsuno
\nCampaign<\/strong>: Concept pitch
\nRole<\/strong>: Creative Strategist, Art Director
\nDesign<\/strong>: Myself, Ryan Casal
\nCopy<\/strong>: Matt Nadler<\/p><\/blockquote>\n

Monsuno is a line of collectible toys and trading cards, coupled with a cartoon, recently launched by Jakk\u2019s pacific.<\/p>\n

I led our pitch, with a very small team (a Creative Director\/copywriter and an Art director) to try and get the client in our roster. (Even though the client reacted very positively to our presentation, they chose to go with a local, smaller agency).
\nFor this pitch, I developed the entire 360 strategy, the campaign \u201clook and feel\u201d as well as designed the digital properties.<\/p>\n

The concept of the entire campaign was to embed a virtual world within the launch website and to educate our young users about this new franchise. Particularly for a new launch, where local players can be scarce, the virtual world allowed us to give players exposure to one another, battle remotely, and create an unprecedented buzz in the category.<\/p>\n

The virtual world also opened many opportunities for digital activations and rewards.
\nIn addition, we planned to release a couple of mobile activities that allowed users to connect with their digital avatar, grant him some perks, and stay tuned with the online world.<\/p>\n

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