Hard Rock Tulsa Natural Born Thriller TV

• cyril

hard rock | natural born thriller tv

Client: Hard Rock Tulsa
Campaign: Halloween 2014
Role: Creative Director

To promote the Halloween mini game created for Hard Rock Tulsa, we shot a live-action 30′ TV spot, aired in Oklahoma during the month of October, right before the Living Dead TV show.

The concept of the game was to use Halloween huge Hard Rock party as a way to bring back dead musicians to life, something that feels completely connected to the Hard Rock brand.

The spot features a zombie 50’s greaser, styled like a young Elvis, driving away in a pink Cadillac, while a zombie hand burst out of the road, holding a mobile phone featuring our game.

The spot includes in-camera/green screen special effects (the hand bursting out of the road) as well as digital effects and mate painting (that I created).

I supervised every step of the process, and it was one of the most exciting and interesting project I’ve been part of this year.

Screen Shot 2014-09-30 at 12.49.06 PM Screen Shot 2014-09-30 at 12.49.22 PM Screen Shot 2014-09-30 at 12.49.34 PM 16691_10153112828703272_4942626899193518370_n 1604796_10153112828043272_7670238043188271565_n 10447851_10153112827648272_6986469442152335952_n 10502540_10153112827598272_1143432853979408392_n 10533425_10153131850148272_4749709394919154517_n 10556368_10153129790518272_3542541807720256700_n 10600363_10153131850178272_4979423293042299192_n 10632593_10153129790488272_6607642177930201258_n 10612744_10153112827423272_7400108921225276380_n

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