mellow mushroom | holy shiitake challenge

Client: Mellow Mushroom
Campaign: 2010
Role: Creative Strategist
Design: Josh Weston
Copy: Various

Mellow Mushroom asked us to help them promote their Shiitake pizza and pair it with a digital and in-store promotion.

I conceived a mini-game that would open chances to a sweepstakes, available on IOS and Android. I conceived the game, sketched the major game-loops and game menus, supervised UX work, and final execution/distribution of the product.