mellow mushroom | holy shiitake challenge
Client: Mellow Mushroom
Role: Creative Strategist
Design: Josh Weston
Mellow Mushroom asked us to help them promote their Shiitake pizza and pair it with a digital and in-store promotion.
I conceived a mini-game that would open chances to a sweepstakes, available on IOS and Android. I conceived the game, sketched the major game-loops and game menus, supervised UX work, and final execution/distribution of the product.