Hard Rock | born to be merry
Client: Hard Rock Rocksino Northfield Park
Campaign: December 2014
Role: Creative Director
Design: Patrick Reid
Copy: Philip Laue
Hard Rock Northfield Park casino needed a theme for their December promotion.
We decided to help them celebrate Christmas, with the Hard Rock flair.
The Born to be Merry campaign owns the season, while nodding to the Born to be Wild rock anthem.
Visually, we stayed consistent with the season colors, while slightly twisting the classic symbols to express the Hard Rock DNA.
We updated the Hard Rock page template with a lighting bolt, that symbolizes the brand energy and rock roots.