Hard Rock | sugar or spice

Client: Hard Rock Rocksino Northfield Park
Campaign: Concept
Role: Creative Director
Design: Jordan Kabalka
Copy: Kevin Zengel

As part of our exploration for alternate themes for a December promotion, we decided to explore the universe of Glam rock, that feels completely relevant to the DNA of the Hard Rock brand.

The Wanted Sugar or Spice promotion concept look and feel nods to the 80’s colors and design, while still feeling contemporary to the Brand. The voice for the promotion is slightly tongue-in-cheek, as the following 30′ radio spot demonstrates.