red square gaming | branding
Client: Red Square Gaming
Role: Creative Director
Design: Jordan Kabalka
Copy: Andy Layton/Philip Laue
Red Square Gaming launched a massive branding campaign in 2014, in order to gain new casino as clients.
As the original positioning of the company is “The Ad Agency for Smart Casino brands” I decided to explore as many ways to prove this statement as possible.
Our print ads would be tailored to the content of the publications they were featured in, we multiplied occasions to speak at industry conventions, created custom video spots for these events, commissioned a lot of gadgets and even shipped to prospective clients a pair of piped dices, to help them “uneven the playing field”.