wind creek | more cha-ching tv

Client: Wind Creek casinos
Campaign: April 2014
Role: Creative Director

The More Cha-ching for the people TV campaign, advertising the More Cha-ching for the people campaign was built as a grass-roots campaign, taking a page from the political campaigning playbook.

The look and feel is definitely patriotic, and nods to the presidential campaigns in the mid-50’s. The whole spot is built as a “breaking news” from a major news network, and is supposed to feel disruptive to the viewers.