AAF (2014) Advertising is a skill game

AAF | advertising is now a skill game

In 2014, I got invited by the American Advertising Federation, in Mobile, Alabama, to give to their members an introduction to the concept of Gamification. A very similar presentation was held a few months later for the Pensacola, Florida chapter.

The presentation is a quick overview of how Gamification can help advertising connect with users better, and how online marketing has now become a “Game of Skill”